Wednesday, July 9, 2014

Upline Mantra


If you believe that advertising is the lifeblood of any business, then it makes sense that any AMC member believes in extra mailings.  Why?  Because that’s your advertising.  That two-page letter is how you generate interest in your product, your company, your business.  So the more you mail, the more interest you generate.  The more interest, the more sign-ups and commission for YOU.  That’s simple math.

But at what cost, these extra mailings?  Right now I am slowly sending out some extra letters to some leads I bought last month.  I have no idea if they will work; it’s too soon to tell.  But I went over budget to get the leads, and I have to cut back on stamp purchases in order to get back within my $100/month budget (which includes my monthly membership).  So I am cutting down on advertising a little bit, but there are still letters going out with my monthly membership.

OH YEAH I nearly forgot… I went to my upline!  Two gracious Upliners are pitching in a total of $45 towards a $55 extra mailing, so an extra 100 pieces of advertising will be sent out to interested prospects this month.  This is what Advanced Marketing Concepts calls the “Upline System” and it is the only concept the company has that is advanced but it is BRILLIANT.  If my business grows, my Upliners’ businesses grow too; why NOT ask them to pitch in a little bit for more advertising?  It’s a team effort!

The Upline System is the root of one of the mantras that come in the AMC emails :

GO TO YOUR UPLINE!

GO TO YOUR UPLINE!

GO TO YOUR UPLINE!

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